It’s nice to have one’s predictions shown to be right.
But perhaps the scariest paragraph stated:
Overall, the study concluded that 37% of consumers were shopping in stores on Black Friday – and 41% of those were out between midnight and 8 am. 80% mentioned special as their motivation to go on a shopping tour, while 28% said that the “tradition†of Black Friday was a factor in their decision to spend money that day. Despite long lines, 64% indicated that they enjoyed their Black Friday experience and said they would do it again next year.
I’m disturbed that 28% cite shopping on the Friday after Thanksgiving as a tradition. But I’m horrified that 64% enjoyed it and would do it again. shudder